Are you an “aspirational” wine consumer? What drives your selections? Price Break to Quality? Cult of Personality? Philosophy? Exclusivity? Reputation? Ratings? Follow contemporary marketing-speak at all, and you’ll hear a great deal about “aspirational.” Aspirational brands, aspirational shopping, aspirational strategies,… Read More ›

Li Po
Don’t Tickle Me Elmo, Just Play Piano To The Sounds Of Me Drinking Wine!
Which is likely to go down as one of the weirder blog post titles in the 4488 history … But, there is in fact a point. Which is this; I was very recently scrolling & strolling through the search engine… Read More ›
Juxtapositions …
Were you to say, “The sun went down in honey, and the moon came up in wine,” I might say, “Raising my cup, I toast the bright moon, and facing my shadow makes friends three, though moon has never understood… Read More ›
Li-Po and T’ao Ch’ien: Chinese Wine Poetry
There are few poets or poetic traditions that can evoke the magic of wine in more poignant and elegant fashion the the great poets of the early Chinese tradition. Some 1200 years ago, some of the most beautiful poems I… Read More ›