While driving en route to the mountain this morning, I listened to a story on NPR about the rapid increase in branding and marketing activity as regards medical marijuana in California. It was clear from the report that there is a movement afoot in which participants are jockeying for the potential market share that may emerge if cannabis becomes a legal, taxable product in the state.
What I found particularly interesting was that not once but twice during the story, comparisons were made to the wine industry! The implication seemed to be that many feel there is a potential market demographic out there of cannabis enthusiasts who are predicted to behave not unlike serious wine connoisseurs (The Cannabis Enthusiast? Weed Spectator? The Dope Advocate? Bong Magazine? Gary V’s Pot Library TV?), should the opportunity arise for them to become legal consumers.
My question is this, are the serious, artisan-minded wine drinker, and the serious, artisan-minded cannabis consumer, birds of an aesthetic feather? Discuss!
Categories: Viticultural Salmagundi