Posts Tagged ‘Twitter’

Ridge is going to Twitter … No, I mean it, I am GOING to Twitter! Meaning, I will be at Twitter/SF tomorrow!

June 6, 2011

No, I’m not going to start USING Twitter. I already DO that. And no, I’m not going to Tweet. I already do that too. No, I am GOING to Twitter! I mean, I am really GOING to Twitter!

Because Twitter is not just a state of mind. It’s a real place. A REAL place. Not a place like Atlantis, or The Death Star, or a Town Called Malice.

It’s a real place.

And I’m going there. Tomorrow. Tomorrow night, in fact. I am going to Twitter.

There is not a 140-brick Yellow Brick Road to get there. Nor is it 140 miles to get there. And it doesn’t cost $140 to gain entrance. Nor are there 140 velvet ropes to lie your way past, or 140 security guards to plead with. It is not $1.40 to park there. Nor does a small cheese pizza cost $14.0 there. And there are both less, and more, than 140 people who work there. And I am not bringing 140 bottles of wine there. And if it’s 140 degrees there, all the cheese I am bringing will melt. And the bread I am bringing will toast. I am not bringing 140 loaves of bread.

What I AM doing is going to Twitter. And I will be there from 6pm Pacific Standard Time, until 7pm Pacific Standard Time. Just one hour. Not 140 hours. Just that one hour. But during that one hour, I will be pouring some very, very, very, very good wine, for some very, very, very, very nice people. They work at Twitter. I don’t. But I am going to where they work. I am going to Twitter. Not quite like Jaqueline in Luka Bloom’s “Gone to Pablo …

With dreams and magic pictures to uncover/Now that all that earthly sadness was behind/Jaqueline’s gone to Pablo …

but sort of.

Mainly, I want you to join me. Maybe not all of you. But at least 140 of you. Yes. I want 140 of you to join me as I taste wines in Twitter.

IN Twitter.

Which, if  Twitter was an imaginary place, would be like saying I want 140 of you to join me as I taste wine with William Faulkner in Yoknapatawpha County.

Except that Twitter is a real place. All 140 square feet of it. Except it’s bigger than that. WAY bigger than that.

At 6pm (Pacific Standard Time) tomorrow night, I would really like it if you would join me in the virtual Twitter-sphere to taste some Ridge wines. 140 of you. Just open some Ridge wine, wherever you are. Just do this. And if 140 of you will do this, it would then be really great if you would post your thoughts on Twitter. And if you would do that, it would be really great if you would make sure to include #RidgeVineyards in your tweet. Because then I’ll know you were with me. All 140 of you. With me.

With me, in a land called Honalee.

Except that Honalee is imaginary. And Twitter isn’t. It’s a REAL place. Not like Narnia. Or Brooklyn. But a REAL place. And I’m going there. Tomorrow night. 6pm.

Be there, or make the world of dreams die. Like in The Neverending Story.

Where The Nothing threatens.

Put it this way, if 140 of you don’t join me in tasting Ridge wine at 6pm Pacific Standard Time tomorrow night, then Moses Gunn will cry 140 tears.

And just in case 140 of you are confused by that reference, you might recognize Moses Gunn this way …

And you don’t want HIM to cry, do you?

Of course not …

Funk Power. Over & Out. A reference that hopefully at least 140 Clash fans will recognize.

Funk Power. Over & Out.

#RidgeVineyards

Another Day At The Office -or- Tasting Room Profitability -or- #TRP2010 -or- Santa Rosa’s New Old Town!

April 7, 2010

Greetings from Downtown Santa Rosa! Took a cab today, and the driver was lamenting the loss of quality as regards the prostitutes in this once rather more rustic neighborhood … but I’m getting ahead of myself … Meaning, I’m staying in Santa Rosa, so that I can attend the 2010 Tasting Room Profitability Conference, which has, in a rather virtuoso display of real-time Social Media proactivity, already become #trp2010 … and by the way, and perhaps by way of explanation and/or the proferrment of context, the driver was a former Navy man … as was my Grandpa …

Anyhow, I’m here with my missus and our lil’ baby girl (2 ft. 7 inches worth of Lil’ Clara Bay at 15 months! Who, might I add, wore her first pair of Levis to have lunch with Daddy during a break in the conference!), which is a digression, I admit, but I am about to start a paragraph about how my day started, which will begin with the conference itself, but actually, my day started with a baby wake-up, and mushed up apples and blueberries, and  a rapidly downed cup of coffee, and such and such …

Anyhow, the day began with my meeting up with Melissa Baker, essentially my counterpart at Ridge Vineyards, meaning she is the Tasting Room Manager at our Lytton Springs facility, while I hold down the fort at Monte Bello … and we have a pretty groovy and appropriate division of labor betwixt us as regards Social Media; she being crisp, clean, focussed, and to the point, takes care of the Tweeting, whilst I, being prone to rather ponderous and polysyllabic exercises in rhetorical excess, attend to the blog … Anyhow, the rather pregnant Melissa, in search of whatever comfort a conference hall can afford a lovely pregnant woman, wished to sit right in front, where leg stretchability was at a premium, whilst I, being rather self-conscious about my height, and accordingly normally preferring the Bob Uecher seats, but out of respect, sat up front as well, and proceeded to rapidly numb my backside courtesy of a long, low, stretch …

Ugh, digressing again … Anyhow, speaker #1 was Rick Bakas, director of Social Media at St. Supery (cheers to a great producer!), and I must say, all incessant references to bacon aside, he was truly excellent … not that I minded the bacon references, mind you. Bacon is just one of those funny words. Like coccyx  … You know, coccyx! Where I was numb …

Anyhow, this is a man to listen to, and to listen to closely, and to watch, and to follow, if you have any interest in wine, social media, and especially, if you happen to be interested in the intersection of both … More on Rick shortly …

And in fact, more on the #trp2010 shortly … must go sip some of our newly-released 2008 Santa Cruz Mountains Estate Chardonnay from, well, us (being Ridge) because I have a bottle with me, and I also have Haig’s Hummus (the greatest hummus ever, bar none, so good that either it, or other hummus, should really have to change its name), Lambchopper and Herbed Chevre from Cypress Grove, and some Roasted Garlic and Cheese bread from local stars Full Circle Baking Company, and, and, and … um, I’m very hungry and thirsty now … must run. #trp2010? Very excellent … More soon!

October Special: Wine Totes!

October 2, 2009

Interested in a singularly oenophilic way to translate your combined interests in wine and social media into tangible and eco-friendly savings? Then have we got something for you! During the entire month of October, visit either our Lytton Springs or Monte Bello Tasting Rooms, purchase 6 or more bottles of any RIDGE wine, mention that you follow us on Facebook, Twitter, or via our blog, and you’ll be carrying your wines away in an elegant and sustainable RIDGE wine tote!

RidgeWineTote

Note: 6L of 1991 Monte Bello not included!

Jimsomare Virtual Vertical On TWITTER!

July 31, 2009

Yet another update on our upcoming Jimsomare Virtual Vertical: Melissa Baker, Tasting Room Manager at Ridge Lytton Springs, has very kindly offered to host a parallel Virtual Vertical Tasting of Jimsomare on Twitter! The whole event will take place, as noted in an earlier post, on Friday, Saturday, and Sunday, August 7-9. To find it on Twitter, use the following: #Jimsomare. And of course you can opt to participate here on our blog as well. Mainly, get your Jimsomare out, get your notebook and pen ready, and prepare to taste!


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