Viticultural Salmagundi rss

Wine talk that knows no boundry.

Aspirational Music, Aspirational Wine

Are you an “aspirational” wine consumer? What drives your selections? Price Break to Quality? Cult of Personality? Philosophy? Exclusivity? Reputation? Ratings? Follow contemporary marketing-speak at all, and you’ll hear a great deal about “aspirational.” Aspirational brands, aspirational shopping, aspirational  strategies,… Read More ›