Are you an “aspirational” wine consumer? What drives your selections? Price Break to Quality? Cult of Personality? Philosophy? Exclusivity? Reputation? Ratings? Follow contemporary marketing-speak at all, and you’ll hear a great deal about “aspirational.” Aspirational brands, aspirational shopping, aspirational strategies,… Read More ›
Wine talk that knows no boundry.
That’s right, it’s true, we’ve been picking Cabernet Sauvignon from the Monte Bello Vineyards, can you believe it??? This has been a truly unbelievable harvest already, and it’s only the 10th day of September! The Vineyard and Winery Teams have… Read More ›
On the eve of the Lytton Springs edition of our Fall Release Celebration, “4488: A Ridge Blog” cordially invites you to take a look back at last weekend’s mountaintop euphorias …
First, the facts: –We are about to release the 2010 Monte Bello. –You can be amongst the first to try this highly-anticipated – highly-regarded new vintage by attending our upcoming Fall Release Celebrations this weekend and next. –Today is #CabernetDay…. Read More ›