Business of Wine rss

Aspirational Music, Aspirational Wine

Are you an “aspirational” wine consumer? What drives your selections? Price Break to Quality? Cult of Personality? Philosophy? Exclusivity? Reputation? Ratings? Follow contemporary marketing-speak at all, and you’ll hear a great deal about “aspirational.” Aspirational brands, aspirational shopping, aspirational  strategies,… Read More ›

Anatomy Of A Website

Websites can be a blessing, websites can be a curse. For a producer such as Ridge –with a long history, deep library, and philosophy-first aesthetic– a website is both a challenge and an opportunity. How best to chronicle a cornucopia… Read More ›