Archive for July, 2011

Wine In The Shower …

July 11, 2011

Wine In The Shower …

You may have seen an article today of the same name  (“Wine in the Shower — Study Explores New Occasions When Millennials Drink Wine”), which is the latest in a long line of explorations in pursuit of that de rigeur marketing holy grail, The Millenial. The wine industry is no different than any other, it would seem, in that the question of The Millenial is apparently on everyone’s lips in our industry too.

In this particular case, the article is an adeptly focused attempt at highlighting, via fairly extensive polling, some of the behavioral differences that drive wine consumption for this new and fascinating market demographic; namely, an expanded definition of when one should be drinking wine, and a shedding of some of the ritualized artifice that oft surrounds the world of wine. The example that gives the article (and this blog) a title is a quote from one of the pollees, who notes their preference for a wee glass of the grape whilst in for a quick dunk under the rivulets.

So, that said, If I might pat my own back for a moment, I would just like to point out that, in this post, which went live on May 26, 2011, I included video of wine in the shower.

That’s what I did.

Poet Charles Bukowski, drinking wine and giving a reading

And on top of that, in this post, I offered up some of my own preferences for rather more eccentric wine drinking occasions. For example:

At heart, other than my father, I learned to drink wine from The Beats. Wine went with wild poetry readings, and mountain meditation sessions. Wine went with trains, and camping. Wine sometimes went with nothing other than, well, wine. Just wine. And mainly, wine went with people. It was living with people, in a memorable way. Being where you were, and demanding nothing less that an exhilarating devotion to the moment …

From my father (the true architect of my personal house of wine), a professor of literary criticism rooted in an Italian Marxist tradition, I also learned that wine goes with lividly vibrant political arguments between hairy professors wearing plaid sportcoats with leather elbows, or strangely somber yet passionate poetry readings headed up my bespectacled and shambolic graduate students. And I especially learned that wine goes with family. “At table.” One of my favorite phrases of all time.

Whether any of this means I’m onto something as regards The Millenial matter, I can’t of course say. Probably not. But I do occasionally enjoy a crisp but voluptuous, acidity-driven, mineral and yeast-forward white wine in the shower.

I do.

What The Blogs Say …

July 11, 2011

One of the nice things about my job is that I have regular opportunity to read a great many wine blogs. Many I read for pure pleasure, but of course more often than not I read the ones who have something to say about Ridge Vineyards. Two such blogs came across my bow recently, and I’d like to make mention of them to you.

The first is a post at rjonwine.com. This is Richard Jennings’ blog, and if you’ve not yet read him, I encourage you to do so. He is one of the most thorough, prolific, and knowledgeable wine bloggers out there. Amongst a certain subset of the viticultural intelligentsia, his status borders on the legendary. If you don’t believe me, check out Martin Redmond’s profile of Richard at Enofylz (another excellent wine blog!). The heading pretty much says it all, “Q & A With Richard Jennings; The Man Who Tasted 5000 Wines Last Year.”

Anyhow, Richard, among many other things, has been a regular participant in our quarterly Wine Bloggers Tastings here at Ridge Vineyards, and his post on the most recent of these events is an excellent read for anyone interested in an 11-vintage vertical tasting of Monte Bello. You can find his post here.

(I should note, by the way, that Richard is a very deserving Wine Blog Awards nominee this year! Congratulations RJ!)

An altogether different set of perspectives on the Ridge experience can be found at an altogether different sort of blog. An equally fantastic read, mind you, but a rather different approach. As with Martin’s post above, the header pretty much says it all; the name of the blog is “Stay Rad: A blog about wine and all things awesome.”

The post in question begins like this:

I’m just gonna say it.

Somebody has to.

It may as well be me.

Ridge Vineyards is the raddest winery in the history of all that is awesome.

With that kind of opening salvo, you can bet I was looking forward to what followed, and I was not disappointed. I don’t think you will be either. You can check out the post here.

And that, my friends, is what the blogs say.

Folk Art, Folk Wine: A Thief In The House Of The Grape

July 7, 2011

Wine, done well, is a folk art.

Just as Robert Johnson osmosized the best of Son House and Charley Patton in the service of crafting his own transcendent contributions to the country blues; just as Jack Kerouac bubbled, toiled, and troubled up a cauldron of Look Homeward, Angel and Han-Shan; just as Miles Davis took the singular path of deifying Louis Armstrong by learning, deconstructing, and redrawing him, so too do the great producers of great wine look both homeward and forward as they seek their own paths to creation.

Folk art is a thieves’ game in a world where thievery still has its own moral code. Be it Robin Hood or John Dillinger, we love someone who stands for something strangely higher that the base art of a theft. In the world of Wine Noir, sure, you break the law. But only because your heart rides high above the fray, and what you seek is not a victory in the courts, but a peace in the soul.

How does a painter like Picasso or Jackson Pollock become famous for breaking all the rules? By learning them! How did Bob Dylan usurp Woody Guthrie as the voice of a vanishing America? By taking Guthrie for all he was worth!

How does Ridge Vineyards’ Paul Draper make “pre-industrial” wine in a post-industrial world?

Folk art, by art college standards, would seem to be a “process-oriented” endeavor; meaning, the act of creation is as vital as the creation itself. To properly create folk art, then, means coming to the table with your history intact, so as to act in the moment as if you have no history at all. This is jazz, this is haiku, this is abstract expressionism. And if the act is the product, then documentation of the act is the inheritance; meaning, if anyone else is ever to experience the art, there has to be some record of the act. Thus, the canvas, the recording, the page; these become the legacies to learn from. In the case of wine, this is the bottle itself; the donated legacy of all that came before it. To taste it as it slips into the winds of history is to connect the past to the present to the future. This is what Robert Johnson did as he sat at Charley Patton’s knee, and this is what the future’s great winemakers do as they drink the ghosts of vintages past.

There is a simple little piece of equipment you can likely find in just about any winery in the world. If you’ve ever attended any sort of barrel tasting, you’ve probably seen one. It looks sort of like a small glass tube with a squeezable handle, and it’s used for extracting wine from a barrel. More often than not, it is deployed when someone wishes to taste a wine in development —a glimpse into the future — to see where a wine is headed.

Small wonder that it’s called a Thief.


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