7-Eleven Sells Their Own Wine Now? Um, what?

Those of you who’ve spent any time in conversation with me have probably at some point or another accordingly made a crack about the fact that I tend to evidence a boisterously superfluous degree of verbal excessiveness when engaging in said communcative enterprise. So you may find it a suprise that, at least for the moment, I am speechless. Or, to borrow an exquisite colloquialism I picked up in Ireland, I am rather gob-smacked. I don’t know what to say. So I offer you the link, and I’ll let you decide for yourselves.

http://www.fastcompany.com/blog/diane-mehta/diane/7-eleven-launches-399-vino-masses?partner=homepage_newsletter

Cheers to Diane Mehta at Fast Company for sharing the story, and to Tara Einis, exalted Ridge/Monte Bello staffer, for hipping me to it.

I have to go lie down now.



Categories: Viticultural Salmagundi, Wine Tales

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